What do hosting companies do

What hosting companies do

Hosting companies will invariably offer a variety of services that branch out from the core hosting service.

For example a hosting company may specialize in dedicated servers, and offer related or allied services such as virtual machines, domain registrations, domain management portals, name servers, SSL / TLS certificates, to name a few.

Other companies specialize in software specialization for the hosting and internet services sector. Such companies would be cPanel, WHMCS, SolusVM and so on. 

Bear in mind that while taking notes from this website, you will always have to remember that it is of no value to have a product, albeit an excellent one, without a marketing plan and solid sales strategy. It is of no value to you. We will add a very basic strategy based on Social Media and Organic Optimization and a few other ideas to help you improve on the marketing side of your hosting business.

Here you will learn to build a business with a set of core products and services that will keep your clients interested and satisfied. Finally we will learn how to offer value added services to your existing clients and entice new clients to sign up for your products and services.

What happens when a client inquires about a product or orders a product from our hosting sales desk

We can use several methods to get our prospective client to see our other products. We can show the client a checklist of essential hosting addons for his purchase. The illustrations below demonstrate possibilites when a prospective customer inquires after or orders a domain name, hosting plan or website design.

Client buys a domain name

When a client buys a domain name from your company, an intuitive consultant will expose other products to the client as illustrated above. The client will appreciate advice from you.

Client buys a hosting plan

A good sales person will ask the client if he has a domain name and whether he will need other addons. Being curious and offering sound advice will definitely convince clients to take a second look.

Client orders website design

The possibilities are endless. The client definitely needs a domain name and a hosting plan. If he already has one we could entice the client to transfer over to our superior service.
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